Influencer Marketing Campaign Brief & ROI Calculation Guide

Act as a senior influencer marketing strategist. Create a campaign brief and ROI calculation guide for a [brand: athletic wear company, influencer type: micro-influencers (10k-50k followers), platform: Instagram, campaign goal: drive new product sales]. The brief must include: 1) Campaign objectives & KPIs, 2) Influencer selection criteria, 3) Content guidelines (e.g., Reels, carousels), 4) FTC disclosure requirements, 5) Deliverables & deadline. The ROI guide must include: 1) ROI formula (revenue from campaign / campaign cost × 100), 2) Tracking methods (unique discount codes, affiliate links), 3) Attribution models (last-click, multi-touch), 4) Benchmarking against industry standards.

Implementation Guide

This prompt helps digital marketers create influencer marketing campaign briefs and ROI guides in 40 minutes, instead of 5+ hours of manual planning. By specifying brand, influencer type, and platform, ChatGPT/Claude generates a structured brief with content guidelines and FTC disclosure requirements, ensuring campaign compliance. The output includes an ROI calculation guide with tracking methods and attribution models to measure campaign success. It works for micro, macro, and celebrity influencers across Instagram, TikTok, and YouTube. Best for brands aiming to leverage influencer marketing to drive product sales and brand awareness.

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