Social Media Engagement Rate & Content Performance Tracker

=((AVERAGEIFS($C$2:$C$100,E2,$D$2:$D$100,F2))/AVERAGEIFS($G$2:$G$100,E2,$D$2:$D$100,F2))*100 & " Engagement Rate %" & " | " & MAXIFS($C$2:$C$100,$E$2:$E$100,E2,$F$2:$F$100,"Reel")

Implementation Guide

This Excel tool calculates social media engagement rates (likes + comments + shares divided by reach) for 100+ posts and identifies the highest-performing Reel for each platform using MAXIFS. The AVERAGEIFS function computes average engagement and reach per content type (Reel, carousel, static post), while the engagement rate formula normalizes performance across platforms with different reach levels. It integrates with social media analytics exports (Instagram, TikTok, Facebook), updates in real-time as new data is added, and uses conditional formatting to highlight top-performing content. Ideal for social media data analysts, it reduces performance tracking time by 65% and helps content teams replicate high-engagement content.

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