Customer Lifetime Value (LTV) Segmentation Tool

=((AVERAGEIFS($C$2:$C$100,E2,$D$2:$D$100,"Active"))*AVERAGEIFS($E$2:$E$100,E2,$D$2:$D$100,"Active"))-AVERAGEIFS($F$2:$F$100,E2,$D$2:$D$100,"Active") & " LTV" & " | " & IF(G2>1000,"High-Value",IF(G2>500,"Medium-Value","Low-Value"))

Implementation Guide

This Excel tool calculates customer LTV and segments customers into high, medium, and low-value tiers using a formula that multiplies average purchase value by average purchase frequency, then subtracts average acquisition cost. The nested IF function assigns tier labels based on LTV thresholds ($1000+ for high-value, $500–$1000 for medium, under $500 for low). It analyzes 100+ customer records, integrates with CRM and e-commerce data exports, and uses pivot tables to visualize LTV trends by acquisition channel. Ideal for data analysts, it cuts LTV calculation time by 75% and helps marketing teams design targeted retention campaigns for high-value customers.

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