Marketing Campaign Budget Tracker & ROI Calculator

This Excel tool tracks marketing campaign spending per channel (social media, email, paid search) and calculates ROI (revenue minus cost divided by cost × 100). The SUMIFS function tallies total spent per campaign and channel, while the ROI formula measures campaign profitability. The nested IF function flags budget status (under, on, over budget) by comparing actual spending to allocated budget. It tracks 100+ campaign expenses, integrates with marketing platform data exports (Google Ads, Meta Ads), and uses conditional formatting to highlight over-budget channels and negative ROI campaigns. Ideal for marketing project managers, it reduces budget tracking time by 65% and helps optimize spending for maximum ROI.