Automated UTM Builder & Campaign Tagging Validator

This spreadsheet standardizes UTM parameter generation and validates campaign tags before deployment. Create controlled lists for source/medium/campaign to avoid typos and use CONCAT or TEXTJOIN to build URLs. Validate resulting links against rules (no spaces, length checks) and generate a tracking CSV for analytics ingestion. Add rules to enforce consistent campaign naming (e.g., YYYYMM_Channel_Purpose) and auto-generate shortened URLs for platforms that require them (via integration outside Excel). Include an audit trail of who created tags and when. This prevents fragmentation in analytics and simplifies paid and owned campaign measurement.