Executive KPI Driver Decomposition Model

This model decomposes top-level KPIs (revenue, churn, margin) into their underlying drivers, quantifying how much each factor contributes to changes over time. It combines statistical decomposition with business logic to produce waterfall-style explanations executives can trust. The output highlights dominant drivers, emerging risks, and levers with the highest strategic impact. This enables leadership teams to move from symptom-based discussions to root-cause decision-making.