Customer Churn & Lifetime Value (LTV) Tracker

=IF(COUNTIFS($A$2:$A$100,E2,$D$2:$D$100,"Inactive")>0,"Churned","Active") & " | " & (F2*G2*H2)-I2

Implementation Guide

This Excel tool calculates customer churn status and lifetime value for 100+ clients, combining COUNTIFS for churn classification with a custom LTV formula (average purchase value × purchase frequency × customer lifespan - acquisition cost). It reduces churn analysis time by 75% and helps data analysts identify high-value at-risk customers for retention campaigns. The tool integrates with CRM data exports, updates LTV scores in real-time, and uses pivot tables to segment customers by churn risk and LTV tier. Ideal for e-commerce and SaaS businesses, it aligns with customer success best practices and supports revenue forecasting models.

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